Published: July 2023
Luxury & Grandeur: Completely Misunderstood & Highly Misused
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Published: August 2023 | by admin
Outsourcing is both a mindset and a strategic approach embraced by organizations that have grown into major enterprises. Remarkable examples include Apple, Google, and Salesforce, whose expansion in scope, valuation, and earnings over the past two decades has been extraordinary. One common trait among these companies is their inclination towards outsourcing. Despite delegating key functions such as customer service and production to external partners, they continue to dominate their markets.
A more personalized experience comes from my association with a leather producer and exporter based in Kolkata, where I oversee their real estate portfolio. This esteemed organization supplies renowned brands like Armani and Prada, with several of their products being outsourced for manufacturing. From production and finishing to product tagging, everything is efficiently handled in Kolkata. Quality checks and logistics are managed by third-party agencies, ensuring seamless execution across the supply chain.
In the Indian business landscape, outsourcing is steadily gaining acceptance across industries. Global mega brands that have achieved remarkable success rely on outsourcing, reinforcing its strategic value and long-term viability.

Outsourcing does come with challenges, including data security, quality control, service delivery, transparency, and dependency on partner stability.
Overall, the benefits of outsourcing significantly outweigh the drawbacks. Most risks can be mitigated through diligent evaluation and careful partner selection.
Real estate outsourcing is increasingly adopted by builders as they recognize the operational and strategic advantages it offers.
A builder can focus on core competencies while allocating time and resources toward growth opportunities. Outsourcing enables handling multiple projects simultaneously without additional staffing, expertise, or IT infrastructure burdens.
Managing the complete lifecycle of a real estate project requires focused attention across numerous functions. Handling everything internally often leads to complexity and quality compromise.
Partnering with a reliable and experienced outsourcing firm ensures efficient execution, cost optimization, and enhanced business volume through integrated solutions.

NK Realtors, headquartered in Kolkata, has been actively involved in outsourcing for over 35 years, making it one of India’s most experienced real estate consulting partners. Their services span Product Design, Marketing, Sales, Post-Sales, Customer Care, and seamless residential project handovers, establishing them as a trusted industry leader long before outsourcing became mainstream.
The practice of outsourcing is not only here to stay, but will continue to grow exponentially.

Written by
Mr. Indranil Bose
Country Head
NKLUSIVE
(Premium & Luxury Intermediary of NK Realtors)
Kolkata | Hyderabad | Bangalore